Learning Management System UK

Learning Management System UK

Introduction & What is an LMS System

Most business owners will not have heard of an learning management system.  In a nutshell it is a website that offers your courses online to anyone in the World.

However, it has multiple uses:

Selling your knowledge to anyone, anywhere at any time.

If you have experience in certain skills why not sell your knowledge to others through your own website.  These particular websites are called learning management systems and that allows you to sell courses of your own content to anyone in the World 24/7.  The process can be completely self sufficient or you can ask for pre-requisites before charging and enrolling members onto your courses.

You will be able to see how your students are progressing, easily change the course content should you need to as well as awarding points for completed quizzes or submission of coursework before they receive their certificate of completion.

Induction of new staff, franchisees or members

This system allows you to restrict access to courses or content of any nature.  So why not use it for staff or franchisee induction!

The LMS system allows us to create a series of courses, lessons and content that you can then ask your staff or franchisees to register or provide them with access to view your policies, product or service information and anything else that they need to do anywhere at anytime.  This is perfect for anyone who is working remotely or joining you from a different country.  Two other benefits are they have a record of that information that they can call up again at any time as well as you can set them quizzes to ensure they have watched all of the content provided.

Training or product knowledge for your customers

When it comes to selling products, services or programmes it is important to educate your customer on how to use it.  This is for various reasons but the most important is to ensure that you customer is able to use it properly and avoid having returns or giving unnecessary refunds.

You can also use your series of courses to refer customer enquiries to.  Imagine being able to say to customers how to easily troubleshoot any problems they are having or how to use a particular feature.

Schools, Colleges & Universities

There are no limits to how many courses or how many students you can have registered on our learning platform.  The cost implications will change from a hosting point of view but the platform itself is limitless.

Our learning management system is perfect for schools, colleges and universities who are looking to grow their students Worldwide without them having to physically come to class.  Over the last couple of years we have seen schools and colleges struggle to deliver classes online, our system is the answer to avoid that ever happening again.

With our professional videography service included in our price it means that each lesson will be properly recorded in 4K in addition to our market leading sound recording equipment which ensures that your students will be able to hear the lesson!

In addition to the recording of the classes we also offer live streaming services which can allow for up to 8 cameras to be used in live streaming over YouTube or Facebook and the difference is that your presenters will be properly mic’d up so your listeners will be able to hear them properly compared to recording on a mobile phone!

Our offering for our Learning Management System is to make your ideas and knowledge into a fully integrated learning system on your website.  We will take care of everything, from initial concepts to the recording of your courses through our fantastic video production to the launch and promotion of your new online course website.

The system is built on the WordPress platform.  This allows for complete flexibility over the add-ons and capabilities of the website.  Everything from selling products along with your courses to offering payment options such as Klarna, PayPal Pay In 3 to paying for course access by BACS.

By having course access via a website this allows for potential users to be able to view the content on mobiles, tablets and computers.  There is no need to download apps and updates are carried out easily without having to ask users to update and troubleshoot common problems with apps.  This also reduces the cost of development and future maintenance as well.

By reducing the costs of development it allows more budget for one of the most important parts – marketing in order to get visitors to your website and convert those visitors into sales or users!

As part of every LMS package we will carry out extensive keyword research so that we can optimise your site for the keywords that you have the best chance of ranking for quickly and without a major investment in backlinks.  This keyword research also forms part of the content strategy for what you should be blogging about in the future or as part of our marketing strategy should you ask us to help you promote your site with you.

How long will it take?

That will depend on your availability and the amount of content that needs to be recorded and added to the site.

Typically plan for around 3-6 months from the initial agreement of our proposal and that time includes proper testing and training for your organisation.

Video Tutorials

Exceptional video tutorials and supplementary video content to support your brand not only provides your viewers/clients/staff with the most informative means to your information but also details your credibility and overall standard of your business. We have extremely high standards for your business.

Planning is a critical element on all of our video production itineraries, we will thoroughly recognise your goals, tailor your brand identity, and make sure all content that is shot, is bespoke to you, unmistakably a product of your business. We have experience showcasing both services and physical products with the approach that by the time the viewer has completed the series or the individual video, they are more enriched than they were before starting.

Upon completion of your content we can aid with the hosting of the videos along with their integration on your new website, you will also be sent the individual files.

Case Study: ND Beauty School

Website:

We created the website from scratch based on criteria agreed with the client and based on what we knew would work best in terms of user experience and conversion.  The online courses (learning management system) is built on a web based platform, this avoids customers having to download apps and also keeps the costs down!

This website includes reporting and student management so the client can monitor student progress, what courses are popular and even create coupons so they can offer discounts and special offers to new customers.

The site has been tested on multiple devices and has been optimised for keywords that have the best possibility for ranking as soon as possible but with buyer intent at the forefront.

Google analytics has been embedded and is used to inform us for marketing strategy decisions with the other marketing activities that we currently manage for the client.

Video Production:

We recorded 7 classes worth of course content for the client in their own salon over several days.  Using the latest 4K cameras and industry leading audio equipment it helps to ensure that no one misses any details but also student satisfaction.

We sat down with the client beforehand to agree a structure of each course and what footage needed to be recorded.  The footage was recorded and edited and checked by the client and test students as well.

Social Management:

Organic post creation – we have worked with the client to create organic content around completed students work, social pieces around the tutor and encouraging students to leave reviews after they have completed their course.  Blog content and polls asking potential students what courses they would like to see is part of the short term social strategy.

Graphic creation – using Canva and photoshop we are responsible for creating the graphics used by ND Beauty in agreement with the client.

Paid Advertising:

Facebook – we manage a budget for paid advertising in excess of £3,000 per month.  This is for targeting potential customers throughout the UK and Ireland.  We have been carrying out testing for what messaging works the best.  The types of ads we have ran so far are:

  • Bundle offers
  • Buy one get one free
  • Competitions to win free access to courses
  • Introductions to the courses and what is covered
  • Meet the tutor based ones
  • Course breakdowns and the benefits of being CPD certified after successfully completing the course.

Instagram – we use part of the above budget for targeting potential customers via instagram.  In co-ordination with the client we are also adding stories on a regular basis to help with growing the audience that follow them currently.

TikTok – we are adding content from the tutors of ND Beauty and then allocating some of the advertising budget to boosting the posts to increase brand awareness.  We have converted some of the traffic from TikTok to actual customers.

Strategy & The Future:

Although in the early stages of promotion we have great insights already into what works well for achieving sales.  We are going to introduce beauty related products as another E-Commerce element and boost sales through selling additional items to students and those that are interested in the beauty sector.

We will be adding more courses once the winning formula has been identified.

The system is built on the WordPress platform.  This allows for complete flexibility over the add-ons and capabilities of the website.  Everything from selling products along with your courses to offering payment options such as Klarna, PayPal Pay In 3 to paying for course access by BACS.

By having course access via a website this allows for potential users to be able to view the content on mobiles, tablets and computers.  There is no need to download apps and updates are carried out easily without having to ask users to update and troubleshoot common problems with apps.  This also reduces the cost of development and future maintenance as well.

By reducing the costs of development it allows more budget for one of the most important parts – marketing in order to get visitors to your website and convert those visitors into sales or users!

As part of every LMS package we will carry out extensive keyword research so that we can optimise your site for the keywords that you have the best chance of ranking for quickly and without a major investment in backlinks.  This keyword research also forms part of the content strategy for what you should be blogging about in the future or as part of our marketing strategy should you ask us to help you promote your site with you.

How long will it take?

That will depend on your availability and the amount of content that needs to be recorded and added to the site.

Typically plan for around 3-6 months from the initial agreement of our proposal and that time includes proper testing and training for your organisation.

Video Tutorials

Exceptional video tutorials and supplementary video content to support your brand not only provides your viewers/clients/staff with the most informative means to your information but also details your credibility and overall standard of your business. We have extremely high standards for your business.

Planning is a critical element on all of our video production itineraries, we will thoroughly recognise your goals, tailor your brand identity, and make sure all content that is shot, is bespoke to you, unmistakably a product of your business. We have experience showcasing both services and physical products with the approach that by the time the viewer has completed the series or the individual video, they are more enriched than they were before starting.

Upon completion of your content we can aid with the hosting of the videos along with their integration on your new website, you will also be sent the individual files.